Recently, the results of a focus group hired by Bugatti was leaked to B/T. The content of these leaked documents was interesting, but at the same time unsurprising.
“So I’ll never be able to buy it, I’ll only ever see it in pictures, I can’t sit in it, listen to it, or even watch it drive by in passing.”
“Why would I care about a car that, to me, literally only exists on the internet?”
Other participants were equally unimpressed.
“Some nameless, faceless, super rich investment banker is going to buy it, put it in his living room, and nobody will ever see it again.”
“What’s the point? Bugatti proving to the world they can make an expensive super car?”
“I don’t get it.”