DETROIT—In a huge data breach, several gigabytes of emails, search queries, and browser history has been leaked from Buick headquarters.

We then began a little digging to try to find the reasoning behind their new marketing campaign, which plans to completely re-brand the Detroit automaker. We found the following email exchange:

In response to this massive breach, Buick has released the following statement via Twitter:

We attempted to reach Buick headquarters via phone for an additional statement, but nobody picked up. However, we later did receive a thirty minute voicemail.